Disclaimer: This blog is not affiliated with GetResponse.com, and you won’t find any affiliate links here. Just an honest, unbiased review—enjoy the read!
Growing your small business or freelance career can feel like shouting into a void—until the orders start rolling in. That’s why having a solid email marketing strategy is crucial. Email is powerful: on average you get about $36 back for every $1 you spend blog.hubspot.com, and 59% of customers say marketing emails influence their buying decisions optinmonster.com.
GetResponse isn’t some random newcomer; it’s a veteran in the email game. Founded in 1998, it started as a simple autoresponder and has grown into a full marketing suite with over 350,000 customers worldwide Getresponse dot com The platform touts a 99% deliverability rate Get response(so your emails almost always reach the inbox). Let’s see what GetResponse offers, why it might be a game-changer for your biz, and how it stacks up against the competition.
Why Use an Email Marketing Platform?
Think of an email marketing platform as your digital megaphone. Instead of hiring an agency or sinking cash into ads, you can DIY powerful marketing. It pays off: 64% of small businesses rely on email to reach customers blog.hubspot.com, and 87% of brands say email is critical to their success blog.hubspot.com. In other words, email works.
Here’s what a good platform does for you:
- Automates your campaigns: Set up welcome sequences, cart reminders, or newsletters on autopilot.
- Manages your list: Collect leads via forms, popups, or landing pages, and segment them (e.g. “prospects” vs “hot leads”).
- Provides templates: Use pre-designed email and page templates so you’re not coding from scratch.
- Tracks & scales easily: See opens, clicks, and even sales to know what’s working. Plus, you don’t have to worry about send limits – GetResponse allows unlimited emails on paid plans .
These tools often bundle extras (like landing-page builders or webinar hosting) so you’re not juggling a dozen apps. It’s like having a Swiss Army knife for marketing – once you master the tools, your day-to-day marketing is simpler and more powerful.
What is GetResponse?
GetResponse is a one-stop email marketing platform and service. It’s robust but surprisingly user-friendly. After signing up (they let you try it for free – more on that below), you can create email campaigns, set up autoresponders, and segment your contacts. It also includes signup forms/pop-ups to capture leads, plus built-in automation so you can trigger follow-up emails based on subscriber actions (like opening an email or clicking a link).
I love that GetResponse handles the busywork. I used to spend hours sending follow-up emails manually; now I just build an automated workflow and the emails send themselves. It’s like having a tireless assistant who never forgets to follow up. The platform even offers landing-page and webinar tools, so you could run a full sales funnel without cobbling together multiple tools.
Key Features of GetResponse
GetResponse’s feature set earns it the title of an “all-in-one” email marketing platform. Highlights include:
- Drag-and-Drop Email Editor: Hundreds of modern email templates are ready to use. Just point and click to customize.
- Automation Workflows: Set up customer journeys (welcome series, cart recovery, etc.) with a visual builder and pre-made templates.
- Landing Pages & Funnels: Build conversion-optimized landing pages (A/B testing included) without leaving the platform. The free plan even lets you publish one page.
- Webinar Hosting: Host live or recorded webinars and automatically email attendees – a rare bonus feature.
- Segmentation & Personalization: Tag and score leads for precise targeting. Personalized emails (hello, {first_name}!) vastly outperform generic blasts.
- Analytics & A/B Testing: Track open rates, clicks, and conversions. Test subject lines or content variations and auto-send the winning version.
- Free Templates & Images: A huge gallery of templates plus Unsplash/Shutterstock integration means you never pay for stock photos or design – it’s all included.
- Deliverability & Support: A reported ~99% delivery rate and 24/7 customer support keep your campaigns running smoothly.
Imagine this: a lead fills out a GetResponse form on your site, they’re tagged as “new subscriber,” a welcome email series triggers over the next week, and finally a promotional offer lands in their inbox – all automatically. Your job? Sipping coffee and checking your dashboard.
Pricing and Getting Started
One of the best perks (especially for startups or freelancers) is the Free plan. It’s not just a trial – it’s free forever up to a point. You get:
- 1 landing page (build and publish one page)
- Signup forms (pop-ups and embedded forms to capture leads)
- 500 contacts in your list
- 2,500 emails per month you can send
- Basic email marketing tools (drag-drop editor, analytics, etc.)
Not bad for zero dollars! You can actually grow your business without spending a cent.
When you’re ready for more, paid plans are competitive. The Email Marketing plan (up to 1,000 contacts) is about $15/month (billed annually) It includes unlimited emails (no surprise fees), autoresponders, and one landing page. The next tier adds full automation, webinar features, sales funnels, and more. They also run deals – I’ve seen offers like 18% off an annual plan or 50% off for nonprofits To test the premium features, you can sign up for a free 14-day trial with no credit card required
How GetResponse Stacks Up Against Others
You’ve probably heard of Mailchimp or ConvertKit. I’ve tested them too, so here’s my take:
- Mailchimp: Great drag-&-drop builder and 250+ app integrations, but its free tier got stingy and paid plans can be pricey. Mailchimp also caps your monthly sends, so growth can hit surprise fees. Getresponse, by contrast, lets you send unlimited emails on paid plans.
- ConvertKit: Popular with bloggers/creators. It offers a free plan up to 1,000 subscribers and simple tagging. However, it’s focused just on email – no built-in landing pages, funnels, or webinars. The free email editor is very basic (only ~9 templates) and no stock image library is included. In short, ConvertKit is simpler but much more limited; Getresponse packs many more features into a similar price.
My Take and Final Thoughts
I’ve used GetResponse for my own projects, and one thing stands out: it just works. I scheduled a cold email drip one weekend, and by Monday I had replies – all without any manual follow-up. It’s pretty addictive when a small workflow runs on autopilot.
Is it perfect? Not quite – sometimes the interface can feel a bit overwhelming with all its features, and I do wish the free plan allowed more than 500 contacts. But in the grand scheme, those are small quibbles. For the price, the feature set is a steal.
If you’re still on the fence, here’s a nudge: email marketing isn’t going away; it remains vital for finding clients or making sales blog.hubspot.comblog.hubspot.com. So pick a tool that grows with you. GetResponse’s combo of easy email tools, powerful automation, and landing pages is tough to beat.
Ready to see it in action? Give it a try. Sign up for GetResponse at Getresponse dot com (free plan or 14-day trial) at and start building your list. The next email you send could land your dream client.
FAQ
- Is there a free plan or trial? Yes! GetResponse offers a free forever plan (up to 500 contacts and 2,500 emails/month), plus a 14-day free trial of premium features (no credit card required)
- What features are included? Everything from email campaigns (drag-&-drop editor) to autoresponders, segmentation, landing pages, signup forms, basic analytics, and even webinars. It’s like multiple marketing tools in one.
- Can it replace hiring an agency? It can empower you to DIY many tasks. Instead of paying an agency to manage newsletters and follow-ups, you can set them up yourself. Big agencies might handle large campaigns, but for most freelancers and small businesses, GetResponse delivers similar results for a fraction of the cost.
- How does it compare to Mailchimp or ConvertKit? GetResponse generally includes more features for the price. Mailchimp’s free tier is tighter now and it charges extra for more sends. ConvertKit focuses only on emails. Many find GetResponse more powerful (landing pages, funnels, unlimited sends while being competitively priced.
- How good is deliverability? Very good – GetResponse reports about 99% deliverability, meaning almost every email hits the inbox. Of course your results depend on content and list quality, but the platform itself is optimized for delivery.
